Skip to this video now. Play Video. All rights reserved. Read Full Story. Related Extras. Related Videos. Video Transcript. I mean that we'll get to them how head and then -- -- -- I was licking his -- through rules that my house and come -- -- Obama. And he did this evening again. At -- -- business posted on Sunday.

Looking Back at LL's Famous Pout:

Our editorial content is not influenced by any commissions we receive. The moniker Ladies Love Cool James branded the rapper as one of hip-hop's first sex symbols. He lived up to this role in various ways but none more overt than his constant lip-licking. Due to his rising stardom, one would assume companies were throwing him boxes of free lip balm. But LL has stated on several occasions that his lip-licking never led to an offer due to the stigma surrounding his facial features. In it was reported that LL was negotiating with Chapstick for a deal.
While the rapper may have said this in his style, the weight of the words are not far from hinting at a racially charged trend that is not unknown. While speaking to The Blast , he shed some light on why lip balm companies did not approach him for endorsement. L answered, "Nah, they didn't like my black lips back then. And it hadn't stopped -- given that he had risen to fame a lot for his constant lip licking. Moreover, due to this rising stardom, a lot of people assumed that lip balm companies were throwing themselves at him.
My, has LL Cool J grown. Before Drake, it was LL who captured the hearts of female fans with rap love ballads, and before Kendrick Lamar was redefining rap's competitive line, it was LL who was ready to take on all challengers. From music to movies, the Queens, New York, native has set a lasting impression on today's MCs and on Sunday, Ladies Love will set another benchmark as he returns to the Grammy Awards as a host for the annual ceremony for the third consecutive year. Thanks to a successful recording career, LL Cool J was able to make real strides in Hollywood, but the rapper landed a cameo in the movie "Krush Groove" a few weeks before his debut album was released.